Changed
Every “not switched on yet” message says exactly why.
Paid data tools no longer say they run on our demo account. They say what is left before they switch on (confirmed prices, the data provider’s terms and a funded data account), that they will be on Growth and up, and that nothing can be sent or charged from your account until then. The free-first lines say that Search Console, Bing Webmaster Tools, your Business Profile and your Bing export are free from Google and Microsoft, and that reading them here is on Growth and up.
New
Copilot citations, from your own Bing export.
Bing’s AI Performance report shows how often Copilot and Bing’s AI answers cite your pages, and Bing offers no API for it, so you upload the file you export from it. The app shows which of your pages are cited, how often, and the grounding queries behind them, with the dates the file covers and the day you exported it. These are Bing’s counts, labelled as Bing’s; Bing calls the grounding queries a sample, and so do we. Free, on Growth and up. A newer file for the same dates replaces the older one, and you can delete any file. The site’s AI visibility overview shows them too, beside your Search Console traffic once that is connected, each under its own source and dates.
Changed
Every paid tool names the free source first.
Before a paid data tool, the app now names the free source that already measures your own site: Search Console, Bing Webmaster Tools, your Bing AI Performance export or your Business Profile, linked where it is set up. Those sources describe your own site only; where a paid tool compares you with competitors, the line says the free source does not show them.
Changed
Built, and available once connected: Bing Webmaster Tools, your Business Profile reviews, and a Google rating lookup.
Bing Webmaster Tools: your clicks, impressions and Bing’s own position for your searches and pages, the links Bing has found to your site, and its crawl problems, read through Bing’s read-only sign-in, which you allow on Bing’s own page; we never ask for an API key. It waits on our registration with Bing. Your Business Profile: your own Google reviews and your replies, read on each visit and never stored, and never answered for you; Google offers no read-only access, so the app says that too. A Google rating lookup for any business, competitors included: its rating, review count and the up to five reviews Google returns, with each reviewer credited as Google requires, at the audit-page price and within a monthly limit that keeps it inside Google’s free allowance. The Business Profile link and the rating lookup wait on Google. Each is refused, with nothing charged, until it is switched on.
Changed
AI Overview citations without the monthly minimum.
Which pages Google’s AI Overview cites for each of your phrases is now read from Google’s results page itself, through DataForSEO, rather than from DataForSEO’s database of AI answers, which carries a monthly minimum. When Google loads the overview after the page and its sources are not captured, the app says it does not know, never that you are not cited. It is built and switched off until that paid data source is connected; ChatGPT and Perplexity stay on the database route, also switched off.
New
Trust signals, and whether your site says who it is, on every plan.
The trust-signal check lists what a page shows a reader about who stands behind it: HTTPS, who publishes the site, a named author and dates on articles, about, contact, privacy and terms pages, credentials stated in its structured data, links out to sources, and review markup, including whether Google treats it as self-serving. It is a list with where each was found, never a score: Google says E-E-A-T is not itself a ranking factor. The entity check reads the organisation your home page declares, whether your About page agrees, and whether the profiles it lists name you back; a profile that shows our reader a sign-in page is “could not read”, not a mismatch. Each costs what an audit page costs.
New
What a shared link shows, and posts drafted for you to post.
On every plan, at the audit-page price: the share tags a page carries and the card each of Facebook, LinkedIn, X, WhatsApp and Slack builds from them, with the image fetched and measured from the file against each network’s own published rules, each linked. On Growth and up, posts for each network drafted from a page, checked against your own site and brand facts before they are shown; a sentence with a figure your page and brand facts do not state is removed. We never connect to a social account: you post them, or not.
New
Each fix says where to make it on your platform.
Quinn’s fixes now carry the steps for the platform the page was built with, read from the page itself: WordPress (with Yoast or Rank Math where we see them), Shopify, Wix, Webflow, Squarespace, or plain HTML when we cannot tell. The steps come from each platform’s own help pages; where we could not confirm a menu name, the step says to check it in your editor. They are in the app and in the downloaded report, inside the price of the fixes. We change nothing on your site.
New
Site audits sized by plan, a wider page table, and daily watches with alerts.
A site audit now reads up to your plan’s page limit in one run: 5 pages on Free, 50 on Starter, 250 on Growth, 500 on Pro and 1,000 on Agency, a few pages at a time and each started at least half a second after the last, so your server is not rushed. The page table adds each page’s title, description and first heading, word count, links out, response time and size, and a CSV file with one row per page. A watched page can be re-read daily as well as weekly, and the app lists what changed: its status, whether it can be indexed, its canonical, its title or its score. A reading the site did not answer at all is our failed read, not an alert.
New
An AI visibility overview for each site.
One page per site with what we measured that bears on AI answers: which AI crawlers its robots.txt lets in, its llms.txt, how much of a page is there before any script runs, and its structured data, each with the date, the page and how it was measured. It costs nothing, reads only what your audits and AI readiness checks already stored, and has no combined score. Its paid parts stay switched off, as below.
Changed
Built, and switched off until connected: Google Analytics, the Knowledge Graph lookup, and more paid search data.
Your own Google Analytics figures (sessions, engaged sessions and key events by landing page and channel, beside your Search Console figures and able to fill the return-on-investment calculator), through a read-only link you would grant on Google’s own page, wait on Google’s approval of our app. A lookup of your brand in Google’s Knowledge Graph waits on our key for it. From DataForSEO: keyword suggestions, a competitor keyword gap, the AI Overview beside each rank reading, who holds the answer box for each phrase you track, and a local map grid of where your listing appears in Google Maps around your business. All are refused, with nothing charged, until connected; none is on sale today.
Fixed
The backlinks reading said “62 of 61 referring domains”.
On the paid backlinks tool (switched on for our own demonstration account only), the 62 came from DataForSEO’s list of referring domains and the 61 from its separate summary, so the sentence read more than the whole. A count read is now only ever out of the list it came from, and the summary’s own count is named as the summary’s.
New
How well AI can read a page, on every plan.
One page, read as it is sent, before any script runs: whether its text is there at all, whether the first sentence under its title and each question opens directly, whether its sections stand on their own as passages, its forms and links, its feeds, its AMP version, and which AI crawlers its robots.txt lets in. It costs what an audit page costs and runs no AI model. It also gives you plain “summarise this page” links for five assistants, with no hidden instruction aimed at the reader’s assistant. For AMP it reports whether the version loads and points back; it does not claim a ranking benefit.
New
The page your ad sends people to, and a return-on-investment calculator.
On every plan, at the audit-page price: which ad and analytics tags the page’s HTML loads, whether a click id and UTM tags survive its redirects, how many words of your ad the page repeats, and how far down the first form, phone link or button sits. It never touches your ad account. The calculator is free and works only from the numbers you type, with every formula shown; it is arithmetic, not a forecast.
New
Related terms, on every plan. We do not call them LSI.
The words and phrases up to three competitor pages use that your page never does, counted from the pages themselves, at the audit-page price. Other tools sell this as “LSI keywords”; that name claims a ranking mechanism we cannot show, so ours says what it is: a count, not a ranking factor.
New
Tools that compare meaning, an app listing check and a fan-out check, on Growth and up.
Which phrases from a demand gap a page already answers in other words; what a page you name says that no passage of yours comes close to; the people, organisations, products and places a page names; and Ask your site, which answers a question only from your own pages and quotes the passages it used. The fan-out check has a language model list the narrower questions an AI search could split one question into, labelled as the model’s list, and shows which of your passages match each. The app listing check reads a public App Store or Google Play page against each store’s limits and suggests rewrites, with any figure the listing does not state removed. AI-written text is checked against your own pages before it is shown, as the AI specialists’ drafts are.
New
Brand facts.
Type your business name, what you offer, your prices, the certifications you hold and those you do not, and where you serve. The AI specialists are given them as true, and a draft that claims a certification you listed as not held is blocked.
Changed
Built, and switched off until connected: AI answer data and Search Console.
Which AI answers cite or name you and your competitors, your share of them, the answers that cite a competitor and not you, which of your search phrases show an answer box, and a reader for your Google reviews: all from a paid data source (DataForSEO), and all refused, with nothing charged, until that source is connected. Your own Search Console figures, through a read-only link you would grant on Google’s own page, wait on Google’s approval of our app. None of these is on sale today. Citation monitoring through logged-in assistant sessions stays not offered.